The French excel at a lot (whoever invented the Pain au Chocolate deserves a Nobel Peace Prize), but they really shine when it comes to skin care. French beauty is the epitome of refined minimalism, and the Violette_FR Boum-Boum Milk ($58) embodies this tradition, functioning as a toner, serum, and moisturizer all in one.
"I said to my chemists, 'Ok, I want one product to replace my skin-care routine. But I have very high expectations, and I don't want to compromise at all," says Violette Serrat, CEO and founder of Violette_FR, on the brand's website. "It needs to be anti-inflammatory, use only ingredients that are safe for me and the environment, and I want my skin to become better every time I use it.'" Thus, Boum-Boum Milk was born. Now, Serrat says, "it's all I use—at night after cleansing, in the morning before makeup, throughout the day, whenever I need a boost. I even love it for a bit of texture in my hair."
The star ingredients in the multi-purpose milk are fermented birch sap, glacier water, and olive leaf extract. Birch sap is high in vitamin C, which promotes collagen production and protects the skin from environmental stressors that can lead to hyperpigmentation and wrinkles. It's also a gentle exfoliant, and helps to remove dark spots and keep the complexion glowing. Glacier water is full of nutritive minerals, and olive leaf extract is an anti-bacterial and anti-inflammatory, and together they help keep your skin nourished and calm.
With all of that goodness packed into the formula, a single spritz of the stuff can account for three steps of your routine. It functions as a balancing and moisturizing toner, a highly concentrated serum, and a hydrating moisturizer—which is just about as "refined minimalist" as it gets.
Personally, I love the extra moisture this milk provides for my complexion. I have super dry skin, so I can't use Boum-Boum Milk without layering an occlusive cream on top of it, but I love the way it feels under my moisturizer. Plus, if I get dry throughout the day, I can spritz it on my face for a refresh that's more satisfying than any water-based face spray could ever be. If you want to speed up your routine or are looking for ways to incorporate more moisture into your winterized skin, the Violette_FR Boum-Boum Milk could work wonders for you.
Learn more about caring for parched skin:
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